RENO DECKS DIGITAL TRANSFORMATION & SALES STRATEGY
Prepared for: Max, Director of Reno Decks
Prepared by: Don Khabana, OtidiAfrica/Sudarea Industries
Date: 8 June 2025
INTRODUCTION
Max,
Thank you for meeting with us and sharing your vision for Reno Decks. This proposal is a detailed response to our discussion, your outlined goals, and our own professional recommendations. Our intention is not only to meet the standards of your competitors but to leap beyond them by building a digital sales engine that drives real revenue, improves efficiency, and positions Reno Decks as a market leader in decking and outdoor solutions across South Africa and beyond.
MEETING FEEDBACK SUMMARY
1
Refining and finalising the current Reno Decks website
to properly reflect the brand's capabilities.
2
Implementing a full-functioning e-commerce platform
to sell decking materials directly from your website.
3
Increasing monthly net profit to R500,000
which is double the R3 million gross revenue achieved in 2024.
4
Investing in performance-driven online marketing
to match your competitors' lead generation and client acquisition tactics.
5
Maintaining good standing with existing material partners
such as Timdeck and EvaLast, without threatening those relationships by expanding too aggressively in the supplier space.
6
Building on your successful base of residential clients
while further exploring B2B clients including architects, contractors, estate managers and eventually international markets.
WHAT WE HAVE BUILT FOR YOU SO FAR
Custom Website & E-Commerce Store
  • A React-powered front end paired with a Shopify engine for e-commerce functionality.
  • Fully mobile-responsive, lightning-fast user experience.
  • Secure payment setup for debit/credit card, EFT (via Yoco), and PayPal, Apple Pay, and Google Pay (via Paystack).
  • Temporary sample products sourced from partner websites as placeholders — pending final catalogue upload.
Product Catalogue Mockup
  • PDF draft of a Reno Decks catalogue — professional and elegant layout ready for your full product line.
  • Ideal for both digital distribution and physical print.
Competitive Benchmarking & Market Intelligence
  • Reviewed top-performing competitors and partners.
  • Identified their use of live chat, instant quoting, and high engagement channels.
  • Noted their sales funnel architecture and response times — which we aim to surpass.
OUR PROPOSED STRATEGIC SOLUTION
Website Optimisation + Online Store Launch
  • Complete the e-commerce setup with your product data, categories, and images.
  • Add catalogue integration and quick-quote prompts.
  • Connect bank account and preferred payment gateways.
AI & Automation Layer
  • Installing a smart AI chatbot on your website and social media.
  • Training it to understand product specs, quoting logic (based on sqm, wastage, site complexity), and lead capture.
  • Enabling 24/7 smart quoting + WhatsApp handoff to your team.
Digital Marketing Engine
Google & Facebook Ads Campaigns:
  • Geo-targeted ads in Cape Town's high-value zones: Camps Bay, Tokai, Constantia, Stellenbosch, Somerset West, Durbanville, Worcester, Melkbos, Langebaan, Blouberg, Sunningdale.
  • Dynamic landing pages with clear call-to-actions.
  • Performance Max campaigns using Google AI for cost-effective targeting.
WhatsApp Campaigns:
  • Build opt-in lists and send targeted promotions.
  • Use voice note quote requests as an alternative input method.
Architect & Interior Designer Portal:
  • Create a private landing page with trade-only pricing, catalogs, and quoting tools.
  • Use outbound email/LinkedIn outreach to build partnerships.
International Expansion:
  • Target Zambia and Zimbabwe via Facebook ads, with localized campaigns.
  • Appoint Blessing Kusangaya as regional sales agent.
Lead Capture + CRM Lite System:
  • Google Sheet or Airtable CRM with lead scoring, quote status, and follow-ups.
  • Weekly tracking reports.
Visual Storytelling:
  • Before/after visuals, drone shots, and 30s Reels.
  • Monthly featured installation posts across social platforms.
Referral Program:
  • R500 voucher for every successful referral.
  • Track via WhatsApp or landing page link.
Maintenance Offering:
  • Suggested recurring service for deck cleaning, sealing, and light repairs.
  • Entry-point offer to upsell bigger jobs and maintain client contact.
INVESTMENT & PACKAGE BREAKDOWN
Monthly Services (Retainer)
Includes: Social media mgmt (4 posts/month), Ad campaign mgmt, 20 graphic designs, Company Proposal and any profile changes, CRM reporting, IT & sales support
External SaaS Fees (Paid directly to platforms)
  • Shopify Store: $29/month
  • Hosting + Emails: R110/month
  • Chatbot (ManyChat & Chatbase): $49/month
TIMELINE & NEXT STEPS
1
Product data & final catalogue due
[17 June 2025]
2
E-commerce store live
[18 June 2025]
3
Campaign rollout
[1 July 2025]
4
Sales rep onboarding (BikoToday)
[15 July 2025]
CONCLUSION: WHY RENO DECKS WINS
Digital Sales Machine
Leads daily, efficient closing, scalable without bloat
Business Growth
Increased sales, more bookings, faster quoting
Strategic Partnership
Strategy, automation, design, and execution aligned to your goals
Max, this proposal isn't about having a website — it's about building a digital sales machine that brings you leads daily, helps close them efficiently, and supports scale without bloating your team or losing control.
You already have a reputation for excellence. Our job is to turn that into:
  • Increased product sales,
  • More installation bookings,
  • Faster quoting,
  • Higher brand trust,
  • And more predictable revenue.
With OtidiAfrica/Sudarea Inc as your technology and marketing partner, you'll have the best of strategy, automation, design, and execution — all aligned to your goals.
We are excited to build this next chapter with you.
ABOUT OTIDIAFRICA & THE BIKO TODAY PLATFORM
OtidiAfrica / Sudarea Industries
OtidiAfrica has been trading as our active name in the market, however, the registered legal entity is Sudarea Industries (Pty) Ltd. As of the end of this month, we will be reverting to using this original legal name for all our business transactions and future communication — you will start to see this reflected on all invoices and official documentation.
We operate at the intersection of marketing, data intelligence, automation, and design — helping companies grow revenues and scale operationally with the support of smart tools and talented professionals.
Biko Today Platform
In support of this, we are launching our own in-house workforce & service platform called Biko Today. This platform is an AI-driven, talent-powered delivery system built to:
  • Give businesses like yours access to trained specialists across sales, marketing, content, design, and IT.
  • Allow us to rapidly scale our service delivery and meet your growth as you expand your product range or territory.
  • Ensure dedicated reps and team members can be assigned to you for sales outreach, lead generation, campaign execution, and support — without delays or quality dips.
Biko Today is the reason we can confidently commit to being more than a supplier — we are your long-term growth partner. Whatever your sales, design, or tech capacity needs are, we have the infrastructure and systems to support it.
We're not just building your store. We're building a system around your success.
Let's go build the deck that builds the empire.
Sincerely, Don Khabana Founder, OtidiAfrica / Sudarea Industries 📧 don.khabana@otidiafrica.co.za 📞 075 237 1681🌍 www.otidiafrica.co.za